Website visitor tracking is a process of logging the way website visitors engage with a website and then visualizing that behavior in a meaningful way. It is designed to help website owners understand the site user's path as they browse, identify potential bottlenecks or friction, and then use these important insights to better optimize the website for a more efficient and user friendly visit.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we (Google Analytics) collects information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
DEFINITION OF DEVICE INFORMATION:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. This happens, for example, when you add a product to the Cart. For more information about cookies, and how to disable cookies, visit https://allaboutcookies.org/.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Additionally when you make a purchase or attempt to make a purchase through the Site, it is necessary that we collect certain information from you. Information including your name, billing address, shipping address, payment information (including credit card numbers or PayPal address), an email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for the safe delivery of artworks to a specified address, and providing you with invoices and/or order confirmations).
ADDITIONALLY, WE MAY USE YOUR ORDER INFORMATION TO:
- Communicate with you (via follow up emails during the order and delivery process), - Screen our orders for potential risk or fraud
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties, ONLY to help us use your Personal Information as described above. For example, we will share your name, address, email, and phone contact with our professional print lab and shipping partners - so they will be able to deliver print(s) you've ordered.
If you sign up / opt in for our mailing list (VIP Newsletter-Loyalty Rewards) your email address is stored in our Mailchimp account.
We also use Google Analytics to help us understand how our customers & site visitors use the Site--you can read more about how Google uses your Personal Information here: https://policies.google.com/pr... You can also opt-out of Google Analytics here: https://tools.google.com/dlpag...
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We do not use your Personal Information for targeted advertising on the Site.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please CONTACT US.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.
When you place an order through this website, we will maintain your Order Information for our sales records as well as maintaining a record of any LIMITED EDITION artworks clients have purchased - unless, and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please Contact us here.